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John Forman - The Essentials of Trading author
Would you like to target new trader looking to learn more and develop their skills? If so, let’s talk. If you have a product or service which serves the needs of inexperienced market participants, I’d love to hear from you. Let’s see what we can do together to serve these folks better.
Here are the Google Analytics total statistics for the blog’s traffic from 2007 (started tracking in mid-February):
Visits: 29,337
Unique Visitors: 21,243
Page Views: 65,898
Pages/Visit: 2.25
Avg. Visit Length: 2:28Not surprisingly, the primary English speaking countries accounted for the vast majority of visits, with the US being the majority (55%). The U.K., Canada, and Australia are each about 5%.
Now here are the figures for June 2008.
Visits: 5,090
Unique Visitors: 3,673
Page Views: 9,608
Pages/Visit: 1.89
Avg. Visit Length: 2:06
While statistically, the blog’s home page receives the most visits, my observation based on the ad impressions (front page only vs. all pages) I have started seeing is that non-front page views run at about four times the rate of home page ones. For example, if the front page of the blog receives 100 views, other pages on the site will receive about 400. This is partly a function of visitors clicking through from the front page to individual posts/pages, and partly from search engine and other referral traffic taking visitors to specific posts.
Please be aware that the above figures do not include viewership of RSS feed content. According to my site statistics, there were also about 1700 views from there.
The traffic to the site comes from a wide array of sources. In some cases it’s driven intentionally from my active mailing list. Some comes from a number of related websites to whom I have contributed article content, trading forum sites, and various partner websites and other links. Search engine traffic is a major contributor as well, with Google alone accounting for about a third of all visits.
Needless to say, I’m always pursuing efforts to increase the traffic. I generally post at least each trading day and am currently working to get contributions from a few additional sources, all of which helps to deepen the content base for search engines and encourage visitors and RSS subscribers.
Advertising & Partnership Options
I’m wide open to a number of options. There is an array of different ad placement opportunities on the site and the RSS feed offers another directed alternative. We can definitely find an effective way to get the word out about your product or service.
And I’m always looking for new partners with which to work on joint promotions, new products, and all that stuff.
Got something in mind? Let me know and we’ll figure out the best path forward.
author @ theessentialsoftrading.com
